My Resume

NTT Data / NHS Improvements - Senior UX Designer

• Working as a UX Designer for one of the NTT clients – NHS, England Improvements
• My role involves working closely with Stakeholders, Product Managers and Product Owners to translate requirements into Data visualisation dashboards for Tableau and Foundry platforms.
• Playing a major role in creating a style guide for Tableau dashboards. Working closely with the developers to understand the platform limitations and suggest solutions accordingly. This guide will eventually be extended to the Foundry dashboards too.
• Audited Elective dashboards that were built on Foundry using the tools Slate and Quiver. Co-ordinated with the developers to understand the limitations and suggest improvements for better usability.

NTT Data / Virgin Media - Lead UX

• Working as a Lead UX designer for one of NTT Data clients - Virgin Media.
• Playing a major role in Virgin Media’s Priority programmes team dealing the projects related to both cable and mobile areas of the business.
• Working closely with the Stakeholders, Product manager and Product owners to understand the business objectives, translating the requirements to the UX solutions; coordinating with the visual designers, developers and the testing teams to bring them into production.
• Worked on different projects related to introducing new propositions, regulatory assignments, improving the existing journeys across their 4 different selling channels.
• Managing the team of 10 designers, reviewing their work, arranging knowledge sharing sessions.
• Involved in setting up and moderating the design sprints, one-to-one user testing sessions.

TSB - Senior UX Designer

• Playing a major role in the digital team in TSB and Banco Sabadell migration programme.
• Worked on setting up the UI Specifications document for the responsive secure site. Created styles and widget library in Axure, which are going to be used by rest of the team to bring a consistent look and feel across the document in both public and secure site areas.
• Involved in doing UAT for both public and secure sites, proposed UI and interactive solutions for the better user experience on the website.
• Working along with the stakeholders, business analysts and IT on the in-house projects, identifying UX and UI issues in UAT stages of the site and providing the solutions; liaised with external digital agency to review and finalise the initial design style guide, and with a third party company Inbenta who is providing the FAQs solution in the new Sabadell environment - Proteo4UK
• Working along with business analysts, copywriters to create mock-ups for the change requests of migration programme.
• Completed training with TSB in Anti-money laundering and Counter terrorist financing, Information risk security, Anti bribery, Fraud, Compliance in action and few other areas.

Harrods - UX Architect

• A major role in the creative team involved in throughout the entire lifecycle of a project to create delightful user experiences, ensuring the solution meets the balance of both user needs and business objectives.
• Key member of the Replatform programme, working with stakeholders, online trade analysts, trade managers, copy, visual design and development teams to work through the early stages of the project to production stages. Involved in UAT to make sure the end product is aligning as per the visuals and identifying the interaction and functionality issues in the UAT stages of the site.
• Responsible for creating UX deliverables like competitive research documents, sketches, mid to high-fidelity wireframes and prototypes to effectively communicate interaction design ideas. Planning, conducting and analysing usability tests with Harrods staff to inform design decisions.
• Liaising with external agency Usablenet, to work on all of the projects related to the mobile version of the site.

Freelance Designer

• Kick start Digital: Worked on personas, sitemap, user journey and mid-level fidelity wireframes for the Johnson & Johnson Facebook fan page.
• Harrods: Based on the supplied use cases, created mid-level fidelity wireframes for ‘My Account’ section of Harrods.com.
• DNX, ARM (All Response Media), SRA (Search Response Agency): Designing and building email campaigns, landing pages, ad banners & microsites for their high profile clients like Clinique, Cisco, DKNY, Gatwick Airport, SITA, SAP, Vodafone, Unilever.
• Rent on time, Inventory Clerks 4 U, Best Insurance: Created their branding and website.

Towergate Insurance - Creative Designer

Liaised with marketing, content team, and external agencies to create the required material for the online marketing campaigns. Re-designed the product pages by considering the best practices for better conversions.

GM Technologies - UI Designer

Created UI design and style guide for on e-commerce websites and liaised with developers to make sure the final product is as per the supplied UI.

Lera Technologies - Sr. Graphic Designer

Key member of the design team responsible for the UI design, defining the navigation, categorization and interaction design of web applications; creating print-media material and flash demos for client presentations.

Sirvisetti Global Services Pvt Ltd - Web Designer

As an in-house designer, I’m responsible for creating websites, application interfaces, and microsites. Involved in creating the brochures, case studies, e-brochures, flash demos, high-level diagrams, paper ads and white papers.

Magna IT - Graphic Designer

Worked on e-learning project about Windows server installation for a client Azimuth Interactive. Created flash-based animated images, keyframing and cursor animations and sound integrations.