About me

Welcome! Thank you for visiting my website.

I'm a UX / Product designer with a passion for large, complex, data-driven projects. I collaborate with product owners, product managers, stakeholders, business analysts, visual designers and developers to translate user needs, business objectives into an seamless user experience.

With around 19 years of experience in the digital industry, I've worked on diverse projects in e-Commerce, Social Media, Travel, Real estate, and Restaurant sectors for both touch and desktop platforms. I've had the pleasure of working with major brands like British Gas, Virgin Media, NHS, Harrods, Cartier, Vogue, Johnson & Johnson, Vodafone, Cisco, SAP and DKNY.

I believe design is about solving problems through empathy and by understanding user needs. I stay updated on emerging technologies and trends, having recently completed a Voice Design course from UX Academy. I'm particularly interested in AR and VR technologies and their impact in the future.

Next, I'm considering a move into Service Design, as I believe these technologies can enhance service experiences when used appropriately.

Working in various sectors helps me approach problems from different perspectives and plan user-centered solutions.

Outside of work, I enjoy traveling, photography (especially landscapes and architecture), cinema, and cycling.

Certified Usability Analyst(CUA)

from Human Factors International

Certification Number: 2012 - 3482

Topics Covered: User-centered Analysis and Conceptual Design, Web and Application Design, practical Usability Testing