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Most of the cyclists would know this brand – Wiggle. This is one of the top most bikes & bikes accessories vendors online in UK

I was going through their website today and saw this interactive feature and felt quite interesting, so thought to share it on my blog. The idea behind this functionality is to educate the user at the same time giving some fun to them.

This Bike Light Comparison Table gives a clear picture to the Cyclists which light they should buy. They also published an article on their website – Lights buying guide, which explains what should be considered when you are buying a light.

In the Comparison table, they have listed the lights of different brands, ranging from £30.00 – £390.00, which has different specifications. You can just choose the light and click on “Compare” button so in the boxes below (Box A & Box B) it shows you how this light works in reality.

Once you select the light, at the thumbnail it is showing A & B, to indicate in which box the particular selected light is appearing.

In the box, by clicking on the notes icon you can see the information related to that light.

You can also lock the selection by clicking on the “Lock” symbol in the box, so that selection in Box A will be fixed, from now on whatever the selection you make, that will reflect in the Box B to compare. You can unlock this by clicking the lock icon again.

You can toggle the views in the Boxes A & B, to see the action of light in reality and how the light will be sitting on the handlebar.

• Users who are serious about buying the lights, they will definitely do it on this website after going through this (as Wiggle be offering best prices in the market).
• Users who are visiting the site just for browsing will get some understanding about the lights and there are chances for them to buy it or to revisit the site in the future when they are ready to buy it.

This kind of interactive features on the website will definitely leave a positive impact on the users to get them back on to the site and become their customers/return customers.

Downfall

The only one downfall which I noticed in this functionality is the boxes were not indicated as A & B. User has to identify themselves which box is A and which one is B.

The team might have considered as there are only two boxes, users can easily understand First Box as A, Second Box as B, but it is always better to indicate the boxes. I felt a bit confused myself when I’m playing around with different lights.

We can clearly see how much efforts Wiggle team has put together in making this happen.  Well done & Good Luck guys.