My Resume

 
 

An experienced multidisciplinary designer with a broad range of skills capable of handling a project from ideation to post-launch, creating seamless user experiences by meeting both user needs and business requirements.

Summary

  • With over 14 years of experience in the digital industry, in which 7 years include in the field of UX.
  • Holds experience working with agencies, product-based, retail and banking sectors, handling complex projects from conceptualization to post-launch.
  • Experience in creating UX deliverables like taxonomy, usability reviews, sitemaps, sketches, low/high fidelity wireframes, prototypes, detailed UI specifications and moderating the user testing sessions.
  • A good team player with ability to collaborate with stakeholders, business analysts, project managers and developers. Accustomed to fast-paced environments and managing multiple projects without compromise to quality and delivery schedules.
  • Holds a good artistic flair for design, very attention to detail, keen eye for micro-interactions and their importance in creating immersive experiences.
  • Good understanding of User-Centric design process, Usability Principles, Information Architecture, Accessibility, Lean UX, Design Thinking, Responsive and Adaptive design methods, iOS design guidelines and Material design. Always willing to learn with the ability to adapt and work in new processes.
  • Combines conceptual and analytic thinking; capacity to see the big picture, can synthesize large amounts of information to present effectively.
  • Certified Usability Analyst (CUA) from Human Factors International in 2012.

Software Skills

  • Design softwares: Sketch, Zeplin, Adobe XD, Photoshop, Illustrator and Indesign.
  • Wireframe and prototyping tools: Axure RP, MS Visio, OmniGraffle, Balsamiq, Invision and UXPin.
  • Issue tracker applications: JIRA, Fogbugz.
  • Good understanding on Responsive and Adaptive design methods, Lean UX, Design Thinking, iOS design guidelines and Material design.
  • Enough of a working familiarity with HTML, CSS, Javascript, JQuery and CMS systems like Umbraco, Wordpress, Joomla, and Wordpress.

UX Skills

UX Strategy, Competitive Analysis, Usability Reviews, Card Sorting, Interviewing, Sketching, Scenarios, Sitemaps, High fidelity Wireframes, Annotations, Prototyping, Visual Design, User Testing.

Professional Experience:

(May 2018 - Till date)

RMA Consulting - User Experience Designer

  • Working as a UX designer in the Digital Managed Service area for one of their clients - Virgin Media.
  • Doing the Usability Analysis on the browse pages of virginmedia.co.uk to identify the UI and interaction issues for better user experience.
  • Created a prototype for one of their mini projects called Upgrades & Offers.
  • Assigned to work on the existing Checkout challenges.

(Aug 2016 - Apr 2018)

TSB - Digital UX Manager

  • Playing a major role in the digital team in TSB and Banco Sabadell migration programme.
  • Worked on setting up the UI Specifications document for the responsive secure site. Created styles and widget library in Axure, which are going to be used by rest of the team to bring a consistent look and feel across the document in both public and secure site areas.
  • Involved in doing UAT for both public and secure sites, proposed UI and interactive solutions for the better user experience on the website.
  • Working along with the stakeholders, business analysts and IT on the in-house projects, identifying UX and UI issues in UAT stages of the site and providing the solutions; liaised with external digital agency to review and finalise the initial design style guide, and with a third party company Inbenta who is providing the FAQs solution in the new Sabadell environment - Proteo4UK
  • Working along with business analysts, copywriters to create mock-ups for the change requests of migration programme.
  • Completed training with TSB in Anti-money laundering and Counter terrorist financing, Information Risk Security, Anti Bribery, Fraud, Compliance in Action and few other areas.

(Mar 2011 - Jul 2016)

Harrods - Information Architect

  • A major role in the creative team involved in throughout the entire lifecycle of a project to create delightful user experiences, ensuring the solution meets the balance of both user needs and business objectives.
  • Key member of the Replatform programme, working with stakeholders, online trade analysts, trade managers, copy, visual design and development teams to work through the early stages of the project to production stages. Involved in UAT to make sure the end product is aligning as per the visuals and identifying the interaction and functionality issues in the UAT stages of the site.
  • Responsible for creating UX deliverables like competitive research documents, sketches, mid to high-fidelity wireframes and prototypes to effectively communicate interaction design ideas. Planning, conducting and analysing usability tests with Harrods staff to inform design decisions.
  • Liaising with external agency Usablenet, to work on all of the projects related to the mobile version of the site.

(Mar 2010 - Mar 2011)

Freelance Designer

  • Kick start Digital: Worked on personas, sitemap, user journey and mid-level fidelity wireframes for the Johnson & Johnson Facebook fan page.
  • Harrods: Based on the supplied use cases, created mid-level fidelity wireframes for ‘My Account’ section of Harrods.com
  • DNX, ARM (All Response Media), SRA (Search Response Agency): Designing and building email campaigns, landing pages, ad banners & microsites for their high profile clients like Clinique, Cisco, DKNY, Gatwick Airport, SITA, SAP, Vodafone, Unilever.
  • Rent on time, Inventory Clerks 4 U, Best Insurance: Created their branding and website.

(Dec 2008 - Mar 2010)

Towergate Insurance - Creative Designer

Liaised with marketing, content team, and external agencies to create the required material for the online marketing campaigns. Re-designed the product pages by considering the best practices for better conversions.

(Aug 2008 - Dec 2008)

GM Technologies - UI Designer

Created UI design and style guide for on e-commerce websites and liaised with developers to make sure the final product is as per the supplied UI.

(Nov 2005 - Jul 2008)

Lera Technologies - Sr. Graphic Designer

Key member of the design team responsible for the UI design, defining the navigation, categorization and interaction design of web applications; creating print-media material and flash demos for client presentations.

(Sep 2004 - Nov 2005)

Sirvisetti Global Services Pvt Ltd - Web Designer

As an in-house designer, I’m responsible for creating websites, application interfaces, and microsites. Involved in creating the brochures, case studies, e-brochures, flash demos, high-level diagrams, paper ads and white papers.

(Aug 2003 - Sep 2004)

Magna IT - Graphic Designer

Worked on e-learning project about Windows server installation for a client Azimuth Interactive. Created flash-based animated images, keyframing and cursor animations and sound integrations.

Academic Qualifications:

Masters in Computer Science from Osmania University, India in 2002.

Professional Training:

  • Certified Usability Analyst (CUA) from Human Factors International in 2012.
  • Professional Diploma in Multimedia (PDM) from HAWK Multimedia Pvt. Ltd., India
  • Certified from Interaction Design Foundation in ‘Mobile User Experience Design’

Personal Details:

Address: 5, Linden Avenue, Hounslow TW3 2AT, Middlesex, UK
Nationality: British
Driving License: UK full license

References available on request and ready to relocate.