Evian – Baby & Me App
Evian has launched an app for iOS, Android and Facebook to tie into its baby&me online video campaign, which has attracted over 100m views.
The baby&me app, developed by BETC Digital and B-Reel, enables users to scan their faces in order to see a baby-fied version of themselves. Once they’ve created their baby alter ego, users are encouraged to share it via social media – which will presumably be the lynchpin of the app’s success.
Taking a video advertising campaign and adapting it indirectly into an app isn’t an approach we see very often, but it’s one that works well for brands like Evian, who would struggle to offer a practically useful branded app, this is a great approach.
For some reason I couldn’t able to download this app on my mobile HTC ONE, the message appearing as “This item cannot be installed in your device’s country.”
Links to Download the APP:
Android Users: Download Android Version
IOS App: Download IOS Version
Source: Mobile Marketing