9 things highly influential people always do to Persuade
- Always share positives and negatives.
- Always draw positive conclusions.
- Always take bold stands.
- Always adjust your rate of speech.
- Always start with small “wins.”
- Always (OK, not always, but at least occasionally) swear
- Always know the way your audience prefers to process information.
- Always choose the right medium
- Always make sure you’re right