This diagram shows the journey of a user who starts browsing from one of the Tier-1 Brand landing pages and browse through its sub-brands and different categories within that brand.
This was created to show the journey of a user who starts from one of the Tier-2 Brand landing pages and browse through different categories within that brand.
We initially started this online editorial project focusing on Beauty, but later we decided to include Fashion category as well, altogether the whole project was then renamed as 'The Review'.
Created for one of the boutique on Harrods.com
This is one of the concepts we had generated in-house explaining the journey of a user and how we refine the fragrances for them by asking few questions.