Project brief:

Commissioned by Search Response to design a landing page website for one of their clients who deal with the courses related to Trades.


Users have to fill the form to request more information which has a number of fields, unfortunately, all the information is required

What I did:

  • Built a site with a promising design, so users can feel the site is trustworthy to submit their details and request more information about the courses.
  • Initially worked on the desktop version alone, but later by seeing the insights, I have designed the mobile site.

Version: 1 - Form on every page.
Having a 'Request more information Form' visible all the time on right side of each page.

Version: 2 - Form on a specific page.
Instead of showing a form on every page, we had a section with a button on every page without causing distraction to the users. Clicking on the button will take the user to a specific "Request more info" form page.


  • We have done an A/B testing on these two versions and based on the insights we stuck on to Version 2 as it is generating good conversion.
  • We also noticed less bounce rate and users are spending more time on the website and as expected the leads we are getting from this version are more potential students.

Final Output

Visuals designed for Mobile Version of the site