To create a online networking and support community for the millions of UK self-employed or home workers.
What I did:
- Created a responsive website by interacting with the stakeholders, collecting their business objectives and taking through the mockups when the design options were ready.
- Established the brand identity - creating the logos and setting up the colour scheme.
- Performed competitor analysis, created sketches, wireframes, user flows, visual design, writing interaction notes for the developer.
- Involved in UAT to make sure the final output is as per the supplied visuals and guiding the front-end developers accordingly to fix the issues.
We successfully completed the first iteration of the designs and development, tested with the user group. The feedback was navigation is simple and easy, they understood the main objective of the site, but a few of them felt the design looks dated and it is not responsive.
Based on the feedback, I started thinking about a design solution which works for Desktop, Tablet and Mobile, like hit areas spacing around the design elements etc.,
Created Brand Identity, Font selection, Primary Colors to differeniate the categories.
net4mums.com, Chiswick forums, streetlife, Quora and few other discussion forums to understand how they work
Wireframes & Sketches
Below is the selected list of wireframes and sketches from this project.
Below are the few design decisions we took based on the user testing for Homepage banner designs .
We initially started to using icons related to that category and the faces of the People on the banners in small circles.
We realized some human emotion and engagement is missing in the banner so we started showing the pictures in black and white, but the relation of the colors for both categories is missing here.