As the percentage of international customers shopping online was growing steadily, business has decided to expand the e-commerce business offering the same experience across all channels and create an infrastructure to manage customer, product, order and stock data seamlessly across the business.

An external agency - Experian has done the User Research and categorised the customers into 4 different groups. We have decided on 11 different product detail page templates based on different product categories.

I’m one of the key members of the creative team of e-Commerce department. Involved in this project from the day one, as a part of this digital migration programme I worked on several mini-projects like Checkout, Service Emails, Hampers, Borderfree functionality on the site, Style notes - Online Editorial and Customer portal.

Though I've been involved in every stage of this project like doing competitor analysis, usability review of the existing site, ideation, wireframing, setting up the adaptive grid and visual style guide, here I’m presenting only selected work - Prototypes, User acceptance & User experience test cases, User testing report, UI Specs document.

Adaptive Product detail pages

For Harrods digital transformation programme, I've created this prototype to present my proposed options for Product detail pages(PDP) for Fashion, Handbags, Hampers and Beauty categories in different adaptations.

View prototype.

User Testing Scenarios

Identified and listed the high level scenarios for the 'User Acceptance Test' and 'User Experience Test' and supplied to the testing team so they can write the detailed test cases.

Harrods Checkout

As part of Harrods digital transformation programme, I worked on this prototype to give some guidance to the developers showing how certain functionalities (Hampers Checkout, Multiple Address, Deliveries, Gift Card and Credit card payments) should work in the checkout.

View "Checkout" prototype.

User Testing Report

Created this test report to present the outcome of testing the Gift Card payment journey to the management and based on the results we have done necessary visual changes.