As the percentage of international customers shopping online was growing steadily, business has decided to expand the e-commerce business offering the same experience across all channels and create an infrastructure to manage customer, product, order and stock data seamlessly across the business.
An external agency - Experian has done the User Research and categorised the customers into 4 different groups. We have decided on 11 different product detail page templates based on different product categories.
I’m one of the key members of the creative team of e-Commerce department. Involved in this project from the day one, as a part of this digital migration programme I worked on several mini-projects like Checkout, Service Emails, Hampers, Borderfree functionality on the site, Style notes - Online Editorial and Customer portal.
Though I've been involved in every stage of this project like doing competitor analysis, usability review of the existing site, ideation, wireframing, setting up the adaptive grid and visual style guide, here I’m presenting only selected work - Prototypes, User acceptance & User experience test cases, User testing report, UI Specs document.