Lloyds – Helping Britain Prosper Campaign

In recent days I’ve noticed there is a significant change in the Lloyds advertising material (both online and offline). Their designs are looking completely fresh, strong and appealing. After a bit of research, I understood Six Agency helped them reboot their branding.

Today I came across these posters in the Bank Underground station, these appealed very strong, clear to the point and eye-catching to me

They used the strong typography filled with the lifestyle image which is related to the copy, I feel the beauty of these posters were the little pop-out elements (people’s heads, ┬áiron rods from the building construction) from each type.

Grow

 

Build

 

Trade


 

Posters in action

Categories:

Creative / Design, Photography

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