Lloyds – Helping Britain Prosper Campaign
In recent days I’ve noticed there is a significant change in the Lloyds advertising material (both online and offline). Their designs are looking completely fresh, strong and appealing. After a bit of research, I understood Six Agency helped them reboot their branding.
Today I came across these posters in the Bank Underground station, these appealed very strong, clear to the point and eye-catching to me
They used the strong typography filled with the lifestyle image which is related to the copy, I feel the beauty of these posters were the little pop-out elements (people’s heads, iron rods from the building construction) from each type.
Posters in action